InnovaBuzz Newsletter 28 April 2021

Welcome to your weekly InnovaBuzz Newsletter — a roundup of what’s new and noteworthy in Marketing, Podcasting and Innovation, what’s been happening on the InnovaBuzz Podcast and more.

In this episode, our guest is Daphne Gray-Grant. Daphne grew up in the newspaper business. Her parents owned a struggling weekly where she worked from the age of 16, even while completing an honours degree in political science at the University of B.C. Eventually, she left the family business to become a senior editor at a major metropolitan daily — The Vancouver Sun — where she worked for 10 years.

After the birth of her triplet children in 1994, she became a communications consultant, and writing and editing coach. She is the author of 8 1/2 Steps to Writing Faster, Better, and Your Happy First Draft. She has been blogging since 2006 and hosting a YouTube channel since 2017. She strongly believes that the main reason many people can’t write and can’t write quickly is that the school system hasn’t given them the simple tools to do it. Her popular and free weekly newsletter, Power Writing, goes to thousands of readers around the world every Tuesday morning.

In our discussion, Daphne talked to us about:

In this episode, Bruce Craven, a writer, public speaker, and educator, with over thirty years of experience in executive education. He is a Partner at Craven Leadership and an Associate Adjunct Professor at Columbia Business School where he teaches his popular MBA/EMBA elective “Leadership Through Fiction”. His leadership book — Win or Die: Leadership Secrets from Game of Thrones — was published in 2019. He has also written a poetry collection — Buena Suerte in Red Glitter and his new novel, Sweet Ride, will be published in 2021.

In our discussion, Bruce talked to us about:

Spreaker Blog

Let’s get straight to the point: nobody truly becomes successful on their own. Behind every person who has achieved their goals is a supportive community that followed them along the way, cheering on their ups and comforting them on their lows.

The world of podcasting is no different. A good podcast isn’t determined by how charming its hosts are, but rather how they connect with their listeners. If you want to grow your podcast audience with content that stands out, knowing how to build a community around your podcast is essential.

In this article, discover why it’s important to have a community around your podcast, as well as how to build one, and how to increase your community engagement.

Connect with people that matter — awesome people carefully selected from our global community!

We’re all busy, and it can be hard to find time for the people we care about. That’s why I created this event — so you could connect with other awesome people that matter. People who I’ve carefully selected from my global community.

​This is not a networking event, but rather an opportunity to meet new friends and deepen connections with old ones.

​It’s also an opportunity to get out of your head and into your heart, have fun, laugh more than you thought possible (and if you’re like me, cry too), learn something new about yourself or someone else…or just sit back and enjoy the ride!

As a result of our last events:

​Let’s get more of this happening! I can’t wait to see what we’ll create at this next event together.

After registering, you will receive a confirmation email containing information about joining the meeting.

by Gav Stevens

Podcasters have a golden opportunity to tap into search traffic, just like websites and video. To do this, your episodes and related content (like show notes, transcripts and blogs) have to be ‘optimized’. That means carrying out podcast keyword research effectively.

Read on to learn more about podcast keyword search and reliable tips to optimise your podcast and help listeners find your show.

by Jay Kang

An easier way to think about it is this: Imagine you’ve worked hard for new customers. How do you keep them super happy, and wanting to come back? And how do you get them to tell all their friends about you? That’s relationship marketing in a nutshell. It’s building the relationship between you and the customer.

This post will cover everything you need to know to get started in relationship marketing — what relationship marketing is, why it’s so important, some real-life examples, relationship marketing strategies your business can use, and how to track the success of your relationship marketing.

by Chloe West

Marketing your company and generating new customers is only one piece of the overarching business puzzle. Another piece of that puzzle is to continue nurturing those people so you can build customer relationships that last.

In this guide, we’ll take a deeper dive into why building customer relationships is so important as well as share nine strategies to help you get started.

We’ve got more fantastic guests lined up! Look out for these InnovaBuzz episodes to publish this coming week, where we share all kinds of tips and strategies around innovation, leadership, and modern marketing.

Fabulous conversations with PosABility Ambassador, Cydelle Stewart about business systems and process, and Ramon Ray of Smart Hustle about The Celebrity CEO. Watch out for these episodes to publish next week!

That’s all for this week.

Remember to BE AWESOME and KEEP INNOVATING.

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